Builder, rider, Miami native.
- Based in
- Miami, FL
- Born in
- Medellín, Colombia
- Position
- CTO · Head of LATAM Sales · TerryCo Group
- Passion
- Fast cars, fixed bikes, sharp design, clean code & the close
From Medellín to Key Biscayne
Born in Medellín, Colombia and raised on Key Biscayne — a small, private island just off the coast of Miami. Growing up with entrepreneurial parents, the hustle was in the blood from day one. Business Management felt like a natural fit, and it was.
But early on, a fascination with technology started pulling equally hard. From CyberSec curiosity to a full dive into web development, I found a way to bring both worlds together — business grit backed by real technical ability.
Building Revenue, Forging Partnerships
Today I operate as CTO and Head of LATAM Sales for the TerryCo Group, driving strategic partnerships and market-driven solutions across pharma, beauty, and wellness. Results include a 25% lift in client engagement through targeted outreach and relationship-first selling.
Years in high-end cycling retail — at Mack Cycle & Fitness and City Bikes Miami — sharpened my ability to align solutions to customer goals and build value-driven relationships in premium markets. Every conversation is a deal; every deal is a relationship.
10 Weeks That Changed Everything
I joined the bootcamp at Ironhack — 10 intense weeks of the MEAN stack crammed into my brain. It taught me that the best way to learn is to be thrown in the deep end. Since then, freelance work and personal projects have kept the skills sharp and the curiosity alive.
The result: I bridge product, sales, and technology in ways that most can’t — comfortable in a boardroom pitch and a codebase at the same time.
Hobbies
Gaming
When I’m not building, I’m gaming — co-op nights, competitive ladders, and the occasional deep-dive RPG.
Cycling
I’ve been cycling for over a decade. It started on fixed-gear/track bikes — the love of adrenaline is what catapulted my cycling career. Riding brakeless, full gas through Miami traffic was insane, but it was the start of a beautiful journey. A few years of that wrecked my knees, which pushed me to buy my first road bike from Robbie at Brickell Bikes — also the first shop I worked at. It only lasted a couple of months (no hard feelings), but it opened the door to working at Mack Cycle and City Bikes Miami.
Strava clubs
- Fixed Latinos— represents a movement
- GRVT— the cycling brand I built ~a decade ago
Latest club rides
GRVT
Fixed Latinos
Always something playing
Coding, riding, driving — there’s a soundtrack to all of it. Catch what I’m into on Apple Music.
GRVT — a beautiful failure
GRVT was a failed attempt — it started a few years too early, before enough people were into cycling, and it never made money. But I learned a ton, made some cool designs I still wear, and it was a blast. A reminder that not every build is about ROI.
What I work with
- Strategic Sales
- Business Development
- Pharma & Wellness
- Partnership Building
- HTML / CSS
- JavaScript
- Node.js
- Express
- MongoDB
- React
- Git / GitHub
- Shopify
- Always Learning